Santa Barbara Parks and Recreation Brochure - Free Classes!

We recently printed the Fall & Winter Recreation Programs for All Ages brochure for Santa Barbara Parks & Recreation!

The brochure lists a number of classes that you can attend for free during the week of September 12 - 17. The free classes are at the Carrillo Recreation Center, 100 East Carrillo Street.

The free classes include Zumba, Salsa, Argentine Tango, Beginner and Intermediate Ballroom, Pilates, and Yoga. To see a full list of the class schedule, please visit the Santa Barbara Parks and Recreation web site.

Wilson Printing is proud to be the printer of choice for the Santa Barbara Parks and Recreation.

Wilson Printing - Printer of Choice for Fundraisers

We are very aware of the cost control every company has with their printing needs. This is especially true for non-profits - which is why we are very proud to be the printer of choice for these organizations.

The Transition House
Help-a-Kid No-Ball
Instead of using fund-raising dollars to hold a big party, the Transition House decided to put all of the money towards helping children living in Transition House's emergency shelter. Wilson Printing is proud to be the printer for the fund-raising direct mail pieces for the Transition House.



Women to Women International
Ghana High School Project
This project is to help raise funds for the St. Anne's Secondary School for Girls in Ghana. The school is need of many capital improvements including a covered kitchen, dormitory space and fencing. Wilson Printing is proud to be the printer for the fund-raising brochures for Women to Women.
Please support these great organizations.

Integrated Marketing Tips and Examples

Integrated marketing is proving to provide a major boost to marketing ROI.

Deliver Magazine's recent issue has some great tips and examples of integrated marketing. The articles include examples in real estate, restaurants, schools, and car sales centers.


Marketing tips include:

Use a checklist to ensure direct mail is steering online traffic to you - Is your offer compelling? Is your call to action clear? Is there a deadline for action? Did you test various formats? Are you capturing contact information? Is your URL easy to type?

Use the rich data you receive in an integrated campaign to keep refining your mailing list - Not only start with a targeted mailing list, but be prepared to clean and refine that list throughout the duration of the campaign.

Use social media to promote your direct mail.

Let it showcase your brand personality.

Examples of integrated marketing campaigns include:

Riser Automotive Group uses an integrated radio and direct mail approach to increase showroom traffic and sales. The integrated marketing campaign uses radio during the commuting hours and follows-up with a direct mail piece - both using the same theme. Over a four-week period, 50,000 mailers are sent. The campaigns typically increase dealership traffic by 500 to 600, and result in an average of 35 additional vehicle sales, which translates into a 6-to-1 return on investment.

N’Tini’s New Orleans Steak & Martinis used direct mail, personalized URLs (PURLs), social media and e-mails with the common theme "“Let’s Meat Up for Lunch.” About 6,700 postcards measuring 6” x 9.5” were sent to customers within a three-mile radius of the restaurant. More than 450 people responded from the mail piece, activating their PURL and sharing the message with friends. That resulted in an additional 2,469 customers visiting the site for a total response of 2,949. Of those, 333 users shared the offer on Facebook and Twitter and through e-mail.


You can read more on integrated marketing at the Deliver Magazine web site.

Wilson Printing can help you with your integrated marketing projects. Give us a call and give your marketing a boost!

Design Inspiration - FoldFactory Videos of Interesting Folds

Looking for inspiration for your next folded piece? Look no further than the FoldFactory's YouTube Channel. The FoldFactory has put together a great series on interesting folds and die-cuts.

Check it out on the FoldFactory YouTube Channel.

Speaking of interesting folds - Wilson Printing is proud to be the winner of the Printing Industries of America Premier Print Award for printing of The Granada Season Brochure which included a very intricate fold and die-cut. The winning piece was featured in our August 2010 blog post.

How to Add Color to Your Business Cards

COLOURlovers.com is a great web site where designers can share colors, palettes, and patterns, and discuss the latest trends in graphic design.

This article has some great examples of using color in business cards. They offer great tips such as creating a palette from corporate web site design and using designs that may it easy to find the information on the card.

If you need help with your business card design or are looking for a printer that can make your business look the best that it can - give Wilson Printing a call! We've been printing business cards, letterhead, envelopes and company brochures for over 35 years.

How Print is Coming Alive With New Technologies - Augmented Reality

Augmented Reality (AR) displays - or projects - images to enhance, or augment, the surrounding reality. In some cases, GPS coordinates are used to determine the location and initiate a 3-D environment. With print, a graphic symbol is used that when scanned by a computer or smartphone's webcam, initiates a 3-D experience. For example, a product brochure can include AR symbols for each product allowing the viewer to interact with the product in 3-D (no glasses required!)

Mixed Reality Book
The book includes AR symbols that trigger 3-D images of layers of the earth, how they are discovered, how they are related, and their functions - making for a much more interactive learning experience.

Real Estate Modeling
This example shows how AR symbols can be used with real estate brochures to activate interactive 3-D images of the building's exterior and interior.

Interactive Print Ads
Using AR can also get the viewer to interact with the ad much longer than a static ad. This example shows how print ads can use both 3-D and video AR technology to completely immerse the viewer in the ad and with the product.

Wilson Printing is leading the way in showing you innovative ways to make your print more productive.

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Making Your Posters Interactive With QR Codes

There are a number of ways you can make a poster interactive using QR Codes. Granted, most of these functions can be done manually, for example dialing a phone number or adding an event to a calendar. However, using QR Codes makes it easier for customers to interact with your event.

Here are a few examples that can be used for a poster promoting an event (in this case, the Leon Russell concert at The Granada):

Add Event Date: QR Code for the event's date so when the person scans the code, the event date is added to their phone's calendar.

QR Code to add concert date to phone's calendar.

Call Phone Number: QR Code to call the ticket office.

QR Code to call Granada ticket office.

See Location: QR Code to open Google map of event location.

QR Code to Google map of Granada location.

Go to Web Site: QR Code to go to the online ticket sales.

QR Code to go to Granada online ticket sales.

Go to Web Site 2: QR Code to go to the organization's web site.

QR Code to go to Granada web site.

Go to Web Site 3: QR Code to go to the artist's web site.

QR Code to go to Leon Russell web site.

If you need help creating QR Codes or have questions on how you could use QR Codes with your printed media, give us a call! We're here to answer your questions and help make your printed media more effective!

Wilson Printing