Facebook Check-In QR Codes

One of the growing trends in social media marketing is the use of Facebook check-ins. People check-in to a location, for example a retail store, or to an event letting other people know that they are there.

People usually check-in using the Facebook application; however, they can also check-in by scanning a QR Code that activates the check-in. A poster with the check-in is a great reminder to people that they can check-in. The above QR Code initiates a check in to the Wilson Printing location - try it out!

An important thing to remember if you are going to make a poster with a Facebook check-in QR Code - make sure that people are actually able to scan it in! Make the image and poster big enough so people can read it. Don't make it too big so that the scanner can't read the entire image.

Wilson Printing can create your Facebook check-in QR Code and print the posters needed to promote the check-in. Simply give us a call at 805-964-8875 to get started!

How Print is Coming Alive With New Technologies - Augmented Reality

Augmented Reality (AR) displays - or projects - images to enhance, or augment, the surrounding reality. In some cases, GPS coordinates are used to determine the location and initiate a 3-D environment. With print, a graphic symbol is used that when scanned by a computer or smartphone's webcam, initiates a 3-D experience. For example, a product brochure can include AR symbols for each product allowing the viewer to interact with the product in 3-D (no glasses required!)

Mixed Reality Book
The book includes AR symbols that trigger 3-D images of layers of the earth, how they are discovered, how they are related, and their functions - making for a much more interactive learning experience.

Real Estate Modeling
This example shows how AR symbols can be used with real estate brochures to activate interactive 3-D images of the building's exterior and interior.

Interactive Print Ads
Using AR can also get the viewer to interact with the ad much longer than a static ad. This example shows how print ads can use both 3-D and video AR technology to completely immerse the viewer in the ad and with the product.

Wilson Printing is leading the way in showing you innovative ways to make your print more productive.

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Santa Barbara Zoo Uses QR Codes to Integrate Print and Online Media

The Santa Barbara Zoo recently used a QR code in their Zoo News newsletter to integrate their print and online media. The QR code directs the reader to a video on YouTube about Zoo Camp. The Zoo's Winter Zoo Camp is about to begin and using a video is a great way to show how fun the camps are for kids.

The Santa Barbara Zoo has also implemented QR codes in their exhibits - making for a whole new experience at the Zoo. When visitors scan the QR codes with their smartphones, the phone's browser opens to an informational and entertaining video about that particular animal.

"This technology allows us to deepen our guests' experience at the Zoo in an innovative, yet inexpensive way," says Zoo CEO Rich Block. "We've looked at many other options for handheld devices that were either too complicated, more costly or could be outdated as technology marches along. Using QR codes couldn't be easier for us and for our guests."

Try it for yourself! Scanning the QR code will direct your smartphone to the Santa Barbara Zoo Camp video.

Wilson Printing is proud to be the printer of choice for the Santa Barbara Zoo.