Business Cards - Still the Most Important Marketing Tool

Even with the popularity of social media and online marketing, one of, if not the most important marketing tool is the business card. Business cards are the easiest way to publicize your business and provide potential customers with your information.

Here are some ideas to make sure your business card work for you:

Include complete contact information:

• name
• company name
• phone number including area code
• email address
• website address
• social media addresses

You can also include QR Codes to provide integration with your online media and to automate tasks. For example, you can add QR Codes that will

• add your contact information to a smartphone's directory
• connect the smartphone to your website and/or to a specific page on your site
• add an event to the a smartphone's calendar

Need help? Give us a call! Wilson Printing can help design your business card, and we can show you a variety of papers that will make you look your best.

Wilson Printing is your source for business card printing!

Catch Their Attention With Sound!

Sound cards aren't just for birthdays! Sound cards are gaining in popularity with direct mail for a great reason - they catch people's attention. If done properly, they can also lead to a viral opportunity. People receiving the sound card may share the card with others.

Here is a great, very simple design of a sound card direct mail piece used by AARP. Opening the card triggers the sound of people cheering, which is part of the "It's Time to Celebrate" message.

 

Sound Card Direct Mail Piece From AARP

For more examples of sound card mailers, visit our promotional products site!

Integrating Print and Online Media - With Notepads!

One of our hardest working promotional products - the Wilson Printing notepad!

The great thing about notepads is that they sit right where you want them - on your customers' desks. The best notepad designs offer more than just a place for people to jot down notes - they provide a way for customers and prospects to contact you and to keep in touch.

Integrate your print and online media by including a QR Code to your website, a QR Code to call, and links to social media pages.

How Print is Coming Alive With New Technologies - Augmented Reality

Augmented Reality (AR) displays - or projects - images to enhance, or augment, the surrounding reality. In some cases, GPS coordinates are used to determine the location and initiate a 3-D environment. With print, a graphic symbol is used that when scanned by a computer or smartphone's webcam, initiates a 3-D experience. For example, a product brochure can include AR symbols for each product allowing the viewer to interact with the product in 3-D (no glasses required!)

Mixed Reality Book
The book includes AR symbols that trigger 3-D images of layers of the earth, how they are discovered, how they are related, and their functions - making for a much more interactive learning experience.

Real Estate Modeling
This example shows how AR symbols can be used with real estate brochures to activate interactive 3-D images of the building's exterior and interior.

Interactive Print Ads
Using AR can also get the viewer to interact with the ad much longer than a static ad. This example shows how print ads can use both 3-D and video AR technology to completely immerse the viewer in the ad and with the product.

Wilson Printing is leading the way in showing you innovative ways to make your print more productive.

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Making Your Posters Interactive With QR Codes

There are a number of ways you can make a poster interactive using QR Codes. Granted, most of these functions can be done manually, for example dialing a phone number or adding an event to a calendar. However, using QR Codes makes it easier for customers to interact with your event.

Here are a few examples that can be used for a poster promoting an event (in this case, the Leon Russell concert at The Granada):

Add Event Date: QR Code for the event's date so when the person scans the code, the event date is added to their phone's calendar.

QR Code to add concert date to phone's calendar.

Call Phone Number: QR Code to call the ticket office.

QR Code to call Granada ticket office.

See Location: QR Code to open Google map of event location.

QR Code to Google map of Granada location.

Go to Web Site: QR Code to go to the online ticket sales.

QR Code to go to Granada online ticket sales.

Go to Web Site 2: QR Code to go to the organization's web site.

QR Code to go to Granada web site.

Go to Web Site 3: QR Code to go to the artist's web site.

QR Code to go to Leon Russell web site.

If you need help creating QR Codes or have questions on how you could use QR Codes with your printed media, give us a call! We're here to answer your questions and help make your printed media more effective!

Wilson Printing