How Print is Coming Alive With New Technologies - Augmented Reality

Augmented Reality (AR) displays - or projects - images to enhance, or augment, the surrounding reality. In some cases, GPS coordinates are used to determine the location and initiate a 3-D environment. With print, a graphic symbol is used that when scanned by a computer or smartphone's webcam, initiates a 3-D experience. For example, a product brochure can include AR symbols for each product allowing the viewer to interact with the product in 3-D (no glasses required!)

Mixed Reality Book
The book includes AR symbols that trigger 3-D images of layers of the earth, how they are discovered, how they are related, and their functions - making for a much more interactive learning experience.

Real Estate Modeling
This example shows how AR symbols can be used with real estate brochures to activate interactive 3-D images of the building's exterior and interior.

Interactive Print Ads
Using AR can also get the viewer to interact with the ad much longer than a static ad. This example shows how print ads can use both 3-D and video AR technology to completely immerse the viewer in the ad and with the product.

Wilson Printing is leading the way in showing you innovative ways to make your print more productive.

5AEMRUDUZ5JE