Friday, June 14, 2013

Catch Their Attention With Sound!

Sound cards aren't just for birthdays! Sound cards are gaining in popularity with direct mail for a great reason - they catch people's attention. If done properly, they can also lead to a viral opportunity. People receiving the sound card may share the card with others.

Here is a great, very simple design of a sound card direct mail piece used by AARP. Opening the card triggers the sound of people cheering, which is part of the "It's Time to Celebrate" message.

For more examples of sound card mailers, visit our promotional products site!