Montecito School of Ballet Presents The Night Before Christmas and Les Patineurs

Montecito School of Ballet Presents The Night Before Christmas and Les Patineurs - Friday, December 10 at 7:30pm and Sunday, December 12 at 2:00pm at the Lobero Theatre

The holiday season brings with it many performances by our local artists. A definite not to miss event is the Montecito School of Ballet performance of The Night Before Christmas and Les Patineurs at the Lobero Theatre. These wonderful ballets performed by some of the most talented, aspiring dancers in our area, are sure to bring joy to all. The ticket prices are also very affordable for this great night of entertainment for the entire family! For more information and to purchase tickets online, please visit the Lobero Theatre web site.


Wilson Printing is proud to be the printer of choice for the Montecito School of Ballet.

Santa Barbara Revels Presents The Christmas Revels at the Lobero Theatre December 18th at 3 & 8 pm December 19th at 3 pm

The Santa Barbara Revels will be presenting their fully staged, elaborately costumed, full-length theatrical production A Victorian Celebration of the Winter Solstice. What makes the Revels production unique and a must-attend event is their hallmark of audience participation: getting people out of their seats to sing and dance. The production truly is an event for all ages - the cast of more than 60 performers range in age from 9 to 79. Josef Woodard, Santa Barbara News-Press, wrote "[Revels] is best experienced as an 'experience', live and onstage and spilling into the audience."

For more information, please visit the Santa Barbara Revels web site. Tickets for the performances can also be ordered online at www.lobero.com.

Wilson Printing is proud to be the printer of choice for the Santa Barbara Revels and the Lobero Theatre.

Santa Barbara Zoo Uses QR Codes to Integrate Print and Online Media

The Santa Barbara Zoo recently used a QR code in their Zoo News newsletter to integrate their print and online media. The QR code directs the reader to a video on YouTube about Zoo Camp. The Zoo's Winter Zoo Camp is about to begin and using a video is a great way to show how fun the camps are for kids.

The Santa Barbara Zoo has also implemented QR codes in their exhibits - making for a whole new experience at the Zoo. When visitors scan the QR codes with their smartphones, the phone's browser opens to an informational and entertaining video about that particular animal.

"This technology allows us to deepen our guests' experience at the Zoo in an innovative, yet inexpensive way," says Zoo CEO Rich Block. "We've looked at many other options for handheld devices that were either too complicated, more costly or could be outdated as technology marches along. Using QR codes couldn't be easier for us and for our guests."

Try it for yourself! Scanning the QR code will direct your smartphone to the Santa Barbara Zoo Camp video.

Wilson Printing is proud to be the printer of choice for the Santa Barbara Zoo.

Integrating Your Print and Online Media With QR Codes

You probably have been seeing more images similar to the one on the left - it is a QR code, linked to a web page. To see what it does, you'll need a smart phone with a QR code reader or bar code reader. Scan the QR code and you're phone's browser should open to a web page on our site www.wilprint.com.

Integrating Print and Online Media
It seems like the ease of use - simply scanning the QR code with a phone rather than typing in a web address – is making this a very popular means of integrating media.

Marketers are coming up with many ways to use QR codes. A QR code can be linked to a web page, used as a Vcard with all of your contact info, used as a VCalendar card with info about an event, automatically dial a phone number or send an email.

Specific examples of QR codes:

1. Use QR code to link to a web page specific to an event – the QR code is placed in a printed piece promoting an event. The user scans QR code and their browser opens bringing them to the web page where they could register for the event or buy tickets to the event.

2. Use QR code as VCard – the QR code is printed on a business card. The user scans QR code and info is automatically entered into their address book on their phone.

3. Use QR code as VCalendar – the QR code is included on an event poster. The user scans QR code and the event info (event title, date, time, location, description) is automatically entered into their calendar on their phone.

Some Things to Keep in Mind:
As with any technology, it is important to test your QR codes. The more text you have, the more complex the QR code - which can result in poor user experience (their reader won't be able to decipher the code.) Certain characters, such as ":" and ";" also need special handling.

Creating QR Codes For Our Customers:
Wilson Printing now offers QR code creation - we can create QR codes linked to web pages, VCards, VCalendars - that we can insert into your printed piece. Give your sales rep a call to discuss how we can integrate your print and online media with QR codes.

www.wilprint.com

Send a Personalized Greeting With Custom Holiday Cards

There is something special about getting a custom holiday card with a personalized picture from the sender.

Have you ever thought of doing a custom holiday card with a picture that says more about you than a generic store bought card? It's easy and not too expensive.

Check out our online Holiday Cards at www.wilsonprinting .ccholiday.com

Or give us a call for a quote!

Santa Barbara Rape Crisis Center Chocolate de Vine Saturday, November 6

Santa Barbara Rape Crisis Center is holding their 4th Annual Chocolate de Vine! This great fund-raising event helps raise money for SBRCC, which has served over 10,000 survivors of sexual assault in the last 35 years.

The event is being held at the swanky Hanger at 21 West Montecito Street in Santa Barbara. Guests of Chocolate de Vine will enjoy a sampling of delicious desserts, California wines, and appetizers. There will also be entertainment, a silent auction and a live auction - including some luxurious trips to Spain and Calistoga!

For more information, please visit the Santa Barbara Rape Crisis Center web site.

Wilson Printing is proud to be the printer of choice for Santa Barbara Rape Crisis Center.

Wilson Printing and The Granada Win Prestigious Printing Award

Congratulations to The Granada and Wilson Printing for winning The Printing Industries of America Premier Print Award. The PIA Award is for the design and printing of The Granada Season Brochure.

The actual brochure really has to be seen to be appreciated. The gold accents and intricate design that unfolds into a beautiful landscape of images make this brochure a piece of art in itself.

"We're proud of our relationship with Wilson Printing," said Vince Coronado, Director of Marketing of The Granada. "I don't believe that the design ever stands on its own - it takes quality printing and know-how to amplify great design. Collectively, the elements of the campaign have allowed us to well-surpass our season sales goals and have put us in a very healthy position heading into our single-ticket sales push."

Celebracion de los Dignatarios

Fiesta is a time of parties and celebration in Santa Barbara - and one of the wildest parties is the Celebracion de los Dignatarios at the Santa Barbara Zoo. This event is a fundraiser for the Old Spanish Days and the Santa Barbara Zoo. The Celebracion de los Dignatarios features delicious food from local establishments and wine from local vintners. For more information on the fundraiser, please visit the Santa Barbara Zoo web site.

Wilson Printing is proud to be the printer for the Santa Barbara Zoo and the Celebracion de los Dignatarios invitation.

Santa Barbara Trust for Historic Preservation's Stables Fandango

Wilson Printing recently printed this beautiful invitation for the Santa Barbara Trust for Historic Preservation's (SBTHP) upcoming Stables Fandango. The piece was printed on Sundance Felt paper stock, which not only has a texture that adds to the event's "stables" theme, but is also a Green Seal Certified paper.

SBTHP works to protect preserve, restore, and interpret historic sites in Santa Barbara County. Please support this great organization and attend the Stables Fandango this Friday, June 11. For more information, go to www.sbthp.org

Santa Barbara Downtown Organization's 1st Thursday Passport

On the first Thursday of every month the Santa Barbara Downtown Organization (SBDO) holds their spectacular event 1st Thursday. The event is a combination of art, music and theatre - where galleries and cultural art venues open their doors to the public offering free entertainment.

Some of the events at the upcoming 1st Thursday, June 3, include:

• The Granada hosting the Santa Barbara Arts Collaborative performing surprise vignettes and mini performances throughout the theatre
• The Paseo Nuevo and the Pandora store hosting musicians Randy Tico and Chris Judge, with hoopdance artist Sara Munro, aka The Flame Fatale
• The Casa De La Guerra presenting the great revolutionary muralist Alfredo Zalce with traditional music by SONando
• The Contemporary Arts Forum hosting a multimedia interactive installation by John Williams who will convert the gallery into one giant kinetic sculpture

So get out, enjoy a beautiful evening strolling around the streets of Santa Barbara, taking in the free entertainment.

Wilson Printing is proud to be the printer of choice for the SBDO and their 1st Thursday Passport!

Wilson Printing TV Ad - Promoting Our Local Businesses and Organizations

Have you seen the new Wilson Printing TV ads?

We recently had a number of TV ads produced by Cox TV that began airing this month.

Even though we provide print solutions to businesses and organizations nationwide, we decided to showcase some of the work we have printed for the local Santa Barbara and Goleta community.

The TV spots include our print work for The Granada, Santa Barbara County Bar Association, Crane Country Day School, UCSB Athletics, The Santa Barbara Zoo, Goleta, The Lobero, Santa Barbara Trolleys, and Santa Barbara Parks. We are proud to be the printer for these organizations who produce some very eye catching pieces.

Please support your local businesses and organizations!

Go see Macbeth by the Opera of Santa Barbara at the beautiful, newly renovated Granada!

Go see the Santa Barbara Youth Ensemble Theatre performance at the historic Lobero!

Support the Crane Country School by going to their "All You Need Is Love" Auction!

Go to a game and cheer on the UCSB Gauchos!

Go to the Santa Barbara Zoo for their Zoo Brew event and check out the new Masai giraffes!

Taste some of the freshest lemon pie you'll ever have at the Goleta Lemon Festival!

Take a ride down State Street on the famous Santa Barbara Trolleys!

Visit one of our beautiful Santa Barbara parks!

Join the Santa Barbara County Bar Association (if you happen to be a lawyer!)

For more about Wilson Printing visit our new web site at www.wilprint.com!

Santa Barbara Wine Country "Sideways" Map

Your organization has a tight budget - you'd like to attract two audiences with one marketing piece. Can it be done? Of course it can!

The Sideways Map is a great example of one marketing piece attracting two audiences - movie fans and wine country tourists. The Sideways map is a map of the Santa Barbara Wine Country that also describes locations used in the film "Sideways".

The map design is another example of a "take-away" - visitors keep the map as a souvenir.

Wilson Printing is Santa Barbara's source for printing maps, brochures, rack cards... everything you need to attract more visitors to your business. We can help you design collateral that is cost effective and make a lasting impression with your customers.

For more printing solutions visit the Wilson Printing website at www.wilprint.com

Santa Ynez Winery Map - Drawing Thousands to the Santa Ynez Wineries

How do you get customers to drive over mountains to reach your business? And how do you get them to leave with your sales brochure?

With a beautiful - and cost effective - full color map and business guide.

The Santa Ynez Valley is home to some of the finest vineyards and wineries. The problem is that Santa Ynez is on the other side of the mountains from Santa Barbara and other major populations - very hard to get to. The solution is a beautiful one-sheet map and business information guide.

While being very inexpensive to produce, these slick one-sheets with their vibrant colors, draw thousands to the wineries of Santa Ynez every year. In addition, the maps become a sales tool long after their initial use. The high quality of Wilson Printing make these maps a keeper - many people hold on to their Santa Ynez Winery Map after their visit - inspiring many return trips and purchases!

Wilson Printing is proud to be the printer of the Santa Ynez Winery Map. We design, we print, and we deliver the brochures you need to help drive more traffic to your business.

For more about Wilson Printing visit our website www.wilprint.com.

Santa Barbara Zoo Rack Card - Helping Tourists Find Your Business

The Santa Barbara Zoo is an amazing place to visit - with all the penguins, condors, elephants, gibbons, giraffes, gorillas, otters, snow leapards... but it is a hidden treasure in Santa Barbara, tucked away behind East Beach. How do you reach someone who may be in town for just a few days? Rack cards!

Rack cards are a very inexpensive and effective way to reach tourists of Santa Barbara. The Zoo uses rack cards to publicize the Zoo to tourists. The cards are distributed to hotels and restaurants - the places that tourists are - and are going to be looking for things to do while in Santa Barbara.

Wilson Printing's high quality print, paper and coatings result in a great looking piece that attracts more tourists to the Zoo. Call Wilson Printing to see how we can attract more customers to your business too!

For more about Wilson Printing visit www.wilprint.com.

2010 Goleta Magazine - Promoting the Beauty of Goleta

Wilson Printing recently printed the 2010 Goleta Magazine. The project is a full color, 56 page, saddle-stitched magazine. The 2010 edition includes stories on ATK Space, Computers for Families, Girsh Park, The Lemon Festival and much more!

Our pressmen continuously make sure that the colors match the job - resulting in a perfectly printed piece - helping make Goleta look the best that it is.

If your organization or company needs a magazine printed, contact Wilson Printing today. We can handle any size job - from newsletters to magazines - we will make sure you look your best.

For more about Wilson Printing visit www.wilprint.com.

35 Years of Printing for Santa Barbara's Top Companies

Welcome to Wilson Printing's blog!

For over 35 years, Wilson Printing has been the printer for Santa Barbara county's businesses, government, non-profits, and area schools including UCSB and Santa Barbara City College.

Why do successful Santa Barbara businesses come to Wilson Printing for their printing needs? Because they know Wilson will get the job done right and deliver it on time - all at an affordable price.

www.wilprint.com