You probably have been seeing more images similar to the one on the left - it is a QR code, linked to a web page. To see what it does, you'll need a smart phone with a QR code reader or bar code reader. Scan the QR code and you're phone's browser should open to a web page on our site www.wilprint.com.
Integrating Print and Online Media
It seems like the ease of use - simply scanning the QR code with a phone rather than typing in a web address – is making this a very popular means of integrating media.
Marketers are coming up with many ways to use QR codes. A QR code can be linked to a web page, used as a Vcard with all of your contact info, used as a VCalendar card with info about an event, automatically dial a phone number or send an email.
Specific examples of QR codes:
1. Use QR code to link to a web page specific to an event – the QR code is placed in a printed piece promoting an event. The user scans QR code and their browser opens bringing them to the web page where they could register for the event or buy tickets to the event.
2. Use QR code as VCard – the QR code is printed on a business card. The user scans QR code and info is automatically entered into their address book on their phone.
3. Use QR code as VCalendar – the QR code is included on an event poster. The user scans QR code and the event info (event title, date, time, location, description) is automatically entered into their calendar on their phone.
Some Things to Keep in Mind:
As with any technology, it is important to test your QR codes. The more text you have, the more complex the QR code - which can result in poor user experience (their reader won't be able to decipher the code.) Certain characters, such as ":" and ";" also need special handling.
Creating QR Codes For Our Customers:
Wilson Printing now offers QR code creation - we can create QR codes linked to web pages, VCards, VCalendars - that we can insert into your printed piece. Give your sales rep a call to discuss how we can integrate your print and online media with QR codes.
www.wilprint.com
