Important! Changes to USPS Direct Mail Guidelines

The USPS has implemented new guidelines for folded self mailers and for barcodes. Please see the USPS website for additional information

New Regulations for Folded Self-Mailer, implemented January 05, 2013

New Regulations for Intelligent Mail Barcodes, implemented January 27, 2013

Wilson Printing

Holiday Card Printing

It's that time of year for Holiday Cards! The best advice is get them printed and mailed early!

If you have a design in pdf format, you can upload the image on our web site at http://wilprint.com/pages/upload.html. If you need help designing your card, give us a call at 805-964-8875.

Here is the Santa Barbara Zoo's 2011 Holiday Cards we recently printed.

For more info check out the Wilson Printing web site!

Santa Barbara Parks and Recreation Brochure - Free Classes!

We recently printed the Fall & Winter Recreation Programs for All Ages brochure for Santa Barbara Parks & Recreation!

The brochure lists a number of classes that you can attend for free during the week of September 12 - 17. The free classes are at the Carrillo Recreation Center, 100 East Carrillo Street.

The free classes include Zumba, Salsa, Argentine Tango, Beginner and Intermediate Ballroom, Pilates, and Yoga. To see a full list of the class schedule, please visit the Santa Barbara Parks and Recreation web site.

Wilson Printing is proud to be the printer of choice for the Santa Barbara Parks and Recreation.

Santa Barbara Revels Presents The Christmas Revels at the Lobero Theatre December 18th at 3 & 8 pm December 19th at 3 pm

The Santa Barbara Revels will be presenting their fully staged, elaborately costumed, full-length theatrical production A Victorian Celebration of the Winter Solstice. What makes the Revels production unique and a must-attend event is their hallmark of audience participation: getting people out of their seats to sing and dance. The production truly is an event for all ages - the cast of more than 60 performers range in age from 9 to 79. Josef Woodard, Santa Barbara News-Press, wrote "[Revels] is best experienced as an 'experience', live and onstage and spilling into the audience."

For more information, please visit the Santa Barbara Revels web site. Tickets for the performances can also be ordered online at www.lobero.com.

Wilson Printing is proud to be the printer of choice for the Santa Barbara Revels and the Lobero Theatre.

Integrating Your Print and Online Media With QR Codes

You probably have been seeing more images similar to the one on the left - it is a QR code, linked to a web page. To see what it does, you'll need a smart phone with a QR code reader or bar code reader. Scan the QR code and you're phone's browser should open to a web page on our site www.wilprint.com.

Integrating Print and Online Media
It seems like the ease of use - simply scanning the QR code with a phone rather than typing in a web address – is making this a very popular means of integrating media.

Marketers are coming up with many ways to use QR codes. A QR code can be linked to a web page, used as a Vcard with all of your contact info, used as a VCalendar card with info about an event, automatically dial a phone number or send an email.

Specific examples of QR codes:

1. Use QR code to link to a web page specific to an event – the QR code is placed in a printed piece promoting an event. The user scans QR code and their browser opens bringing them to the web page where they could register for the event or buy tickets to the event.

2. Use QR code as VCard – the QR code is printed on a business card. The user scans QR code and info is automatically entered into their address book on their phone.

3. Use QR code as VCalendar – the QR code is included on an event poster. The user scans QR code and the event info (event title, date, time, location, description) is automatically entered into their calendar on their phone.

Some Things to Keep in Mind:
As with any technology, it is important to test your QR codes. The more text you have, the more complex the QR code - which can result in poor user experience (their reader won't be able to decipher the code.) Certain characters, such as ":" and ";" also need special handling.

Creating QR Codes For Our Customers:
Wilson Printing now offers QR code creation - we can create QR codes linked to web pages, VCards, VCalendars - that we can insert into your printed piece. Give your sales rep a call to discuss how we can integrate your print and online media with QR codes.

www.wilprint.com

Send a Personalized Greeting With Custom Holiday Cards

There is something special about getting a custom holiday card with a personalized picture from the sender.

Have you ever thought of doing a custom holiday card with a picture that says more about you than a generic store bought card? It's easy and not too expensive.

Check out our online Holiday Cards at www.wilsonprinting .ccholiday.com

Or give us a call for a quote!

35 Years of Printing for Santa Barbara's Top Companies

Welcome to Wilson Printing's blog!

For over 35 years, Wilson Printing has been the printer for Santa Barbara county's businesses, government, non-profits, and area schools including UCSB and Santa Barbara City College.

Why do successful Santa Barbara businesses come to Wilson Printing for their printing needs? Because they know Wilson will get the job done right and deliver it on time - all at an affordable price.

www.wilprint.com