The Direct Marketing IQ site has a great video series on successful direct mail campaigns. This week's example is the fund-raising campaign for the National WWII Museum.
• A perfect demonstration of how to use the celebrity endorsement
• A letter that employs the big copy drivers - patriotism, flattery, guilt - and more!
• With long copy (4-page letter), a lift letter, a colorful brochure, full-page reply, various premiums and yellow Business Reply Envelope.
For more information see the DirectMarketingIQ web site.
Wilson Printing
Wilson Printing has been Santa Barbara County's premier printer since 1975. We would like to show you some of the creative solutions we have printed for our clients, and give you ideas to help you achieve your company's goals.
