Marketing Tips: Excellent web site source for all things paper, print and design
Ed by NewPage Corporation (paper manufacturer) has put together an amazing site of all things paper, print and design. It includes some great examples of interactive marketing campaigns.
A really great example is tip #14 Getting Personal - especially the story on the advertising campaign to promote the Olympus PEN digital camera. The campaign had interactive site - participants saw themselves onscreen with a 3-D Olympus PEN in their hands and could interact with camera!
Check it out at http://edliveshere.com
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