Business Cards - Still the Most Important Marketing Tool

Even with the popularity of social media and online marketing, one of, if not the most important marketing tool is the business card. Business cards are the easiest way to publicize your business and provide potential customers with your information.

Here are some ideas to make sure your business card work for you:

Include complete contact information:

• name
• company name
• phone number including area code
• email address
• website address
• social media addresses

You can also include QR Codes to provide integration with your online media and to automate tasks. For example, you can add QR Codes that will

• add your contact information to a smartphone's directory
• connect the smartphone to your website and/or to a specific page on your site
• add an event to the a smartphone's calendar

Need help? Give us a call! Wilson Printing can help design your business card, and we can show you a variety of papers that will make you look your best.

Wilson Printing is your source for business card printing!

Eye-Catching Invitation Design

Here's a great piece we recently produced for the Santa Barbara Zoo Zoofari Ball. The graphic designer incorporated gold foil into the design that really catches people's attention. 

Gold foil adds a touch of glamor, yet is fairly durable and won't chip off. Gold foil stamping turns an invitation into an eye-catching piece, perfect for invitations that you want to get noticed!

 For a lower cost method, we can also add spot colors to your design using our 6-color Lithrone offset press or our HP Indigo Digital Press. Wilson Printing is the only company in Santa Barbara County offering a 6-color offset and the Indigo!

Design Inspiration - FoldFactory Videos of Interesting Folds

Looking for inspiration for your next folded piece? Look no further than the FoldFactory's YouTube Channel. The FoldFactory has put together a great series on interesting folds and die-cuts.

Check it out on the FoldFactory YouTube Channel.

Speaking of interesting folds - Wilson Printing is proud to be the winner of the Printing Industries of America Premier Print Award for printing of The Granada Season Brochure which included a very intricate fold and die-cut. The winning piece was featured in our August 2010 blog post.

Marketing Tips: Excellent web site source for all things paper, print and design

Ed by NewPage Corporation (paper manufacturer) has put together an amazing site of all things paper, print and design. It includes some great examples of interactive marketing campaigns.

A really great example is tip #14 Getting Personal - especially the story on the advertising campaign to promote the Olympus PEN digital camera. The campaign had interactive site - participants saw themselves onscreen with a 3-D Olympus PEN in their hands and could interact with camera!

Check it out at http://edliveshere.com

For more tips, follow Wilson Printing on Facebook and Twitter!